What is Total Revenue?

Total Revenue: A company's’ “total revenue” comprises all money actually received during a specified period. It accounts for discounts and returns, as well as any interest or dividends derived from investments or other activity outside a company's core business. Total Revenue differs from Gross Sales in that Gross Sales do not account for losses due to discounts, unpaid invoices, or returns, or for gains due to activities outside core business operations such as investments or the sale of company assets. Total Revenue is called "Gross Income,” the "Top Line," and sometimes “REVs."